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High bounce rates are one of the key indicators that your web app is not working properly. When a user leaves your app, in practice you lose money. Moreover, in most cases you waste some of the budget you have spent on marketing. First you paid to acquire this customer, than you lost the opportunity to earn. There are plenty of reasons why users leave - flawy technology, bad business model or a solution that doesn’t really solve a problem. Let’s focus on the tech details of why your users can leave your app and what a good development company should do to prevent it. 
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When you think about SEO, probably the first thing that pops up in your mind is content. Indeed, the keywords you use on your website play an important role when comes to your site’s position in Google search results. However, it’s not the only thing you should focus on. A big potential for improving SEO is hidden in code. A good web development company should take care of its quality -  it can bring measurable results for website accessibility and result in driving more traffic to your app.
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Speed of a web app is one of the most crucial things that influence SEO, conversion rate or user experience. It is something you and your web development company should be concerned with when it comes to user retention. According to an Aberden Group Report, a 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions. Moreover, according to Gomez.com, increase in page response time from 2 to 10 seconds increased page abandonment rates by 38%.
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SEO is really important for many projects. It can increase the number of people who view your application or even boost conversions! For example, in e-commerce, 38.9 percent of purchases came from search engines such as Google. Also, search engines can make use of the website’s content to allow the user to buy products straight from the search engine. Here are a couple of tips you can use to make sure that search engine robots will love your website.
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In the past, it was quite normal for there to be only one technical person per project – this person was called a web developer and was responsible for everything: starting from creating a layout, through coding, to designing the back-end architecture of the website/app. For years, the process of creating websites and applications has been evolving – the technologies, best practices and the average number of people needed in a project have changed.
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Conversion rates are one of the most popular and accurate KPIs in web apps. That’s why you want to keep them high. There are many reasons why conversion rates are low, and we usually associate them with design issues. That said, the reasons for poor conversion rates can go way beyond interfaces, colours and the content used. Solving the non-design issues mentioned in this article will help you boost conversion rates and will also take less time, money and effort than redesign and implementation.
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Tracing Patterns that Might Hinder Performance

There is a pretty good chance you will encounter at least one unresponsive app or a slowly loading web page today. It’s 2017 already, and we want to do everything more quickly, yet we still experience annoying delays. How is that possible? Doesn’t our Internet connection improve every year? Doesn’t our browser perform better day by day? In this article, we will cover the latter.
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Speed is one of the most important things when it comes to conversion, retention and user experience in mobile apps.  According to a Google study, users regard a satisfactory load time as two seconds or less, and 53% of them will leave a mobile site if it takes more than 3 seconds to load. The stats are ruthless. Page speed is one of the ranking factors for Google mobile searches. Since more than half of overall web traffic comes from mobile, because of the long loading times, you can start losing your money. Whether it concerns you, or you want to raise this issue with your web development company or consulting partners, this article will help you spot the problems related to web app speed.
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Irrespective of how much experience you have with software development, you are probably aware that creating an app costs time and money. Not so many people, though, realise that maintenance and further development after an app is deployed can sometimes be quite expensive too. It is not uncommon to see a gradual decrease in performance of your development team over time, especially after they meet the first or second deadline.
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