Conversion rates are one of the most popular and accurate KPIs in web apps. That’s why you want to keep them high. There are many reasons why conversion rates are low, and we usually associate them with design issues. That said, the reasons for poor conversion rates can go way beyond interfaces, colours and the content used. Solving the non-design issues mentioned in this article will help you boost conversion rates and will also take less time, money and effort than redesign and implementation.
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Irrespective of how much experience you have with software development, you are probably aware that creating an app costs time and money. Not so many people, though, realise that maintenance and further development after an app is deployed can sometimes be quite expensive too. It is not uncommon to see a gradual decrease in performance of your development team over time, especially after they meet the first or second deadline.
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There is a pretty good chance you will encounter at least one unresponsive app or a slowly loading web page today. It’s 2017 already, and we want to do everything more quickly, yet we still experience annoying delays. How is that possible? Doesn’t our Internet connection improve every year? Doesn’t our browser perform better day by day? In this article, we will cover the latter.
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Speed is one of the most important things when it comes to conversion, retention and user experience in mobile apps. According to a Google study, users regard a satisfactory load time as two seconds or less, and 53% of them will leave a mobile site if it takes more than 3 seconds to load. The stats are ruthless. Page speed is one of the ranking factors for Google mobile searches. Since more than half of overall web traffic comes from mobile, because of the long loading times, you can start losing your money. Whether it concerns you, or you want to raise this issue with your developer team or consulting partners, this article will help you spot the problems related to web app speed.
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