Delivering a Local Digital Distribution Platform for a Games Company
100
Days to build the MVP
The whole project timeline.
30k
Users on day one
After a launch staged live on stage.
3
Types of digital goods
Games first, then ebooks and digital comics in later sprints.
The client
CD Projekt is one of the largest Polish game developers and retailers, affiliated with the CD Projekt Red studio behind The Witcher. It decided to launch a local digital distribution platform.
The challengeWhat the teams actually needed
A hundred days, no internal development team for the first phase, and a launch that would happen in front of an audience.
Challenge 01A hundred days
The whole project had to be delivered inside that window.
Challenge 02No internal team at first
Through the first phase there was no in-house development team to share the load with.
Challenge 03A live launch
The platform went live during a live event, so there was no version of this where a hitch goes unnoticed.
What we did
An ecommerce platform launched on stage
Netguru brought the engineering, the planning and project management expertise, and the know-how that shortened development.
Full-stack ecommerce
A complete ecommerce development team covered the build.
Dynamics AX and a payment gateway
The platform was integrated with third-party solutions including Microsoft Dynamics AX, with a custom PayU payment gateway developed for it.
Vouchers and gamification
Customisations handled the business rules the platform needed, vouchers and gamification elements among them.
Live on 10 September 2012
cdp.pl launched with a first batch of digital games ready to download, met business and budget goals on time, and drew a strong reception from media and customers — with new product categories added in later sprints.
Client testimonial
Working with Netguru is pure fun. I've never thought that building new Web products could be so fast and so comfortable. Against a background of experience with other developers, Netguru has been a pleasant surprise. The entire team is open, flexible, interdisciplinary. Everyone understands the whole production process - from planning to the error detection phase. This is priceless.
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What’s next