An iOS App With a High Level of User Privacy
The client
CocoonWeaver takes voice notes and transcription and turns them into ideas sorted instantly into colourful categories. Writing something down with a pen gives way to a voice interface, because tapping or writing is not always practical or convenient.
Underneath sits a deeper idea: using technology as a surface for self-reflection. The app draws on Jungian psychology, where analysing your own thoughts and dreams is the route to understanding your motivations — or simply keeping track of things.
The challengeWhat the teams actually needed
Digital distraction has eroded our ability to stay present, focused and creative. Many people spend four hours or more a day on a phone consuming rather than making anything — forty-eight hours every twelve days.
Challenge 01Technology working against us
The question behind the product is how to stop our own devices getting in the way and make them work with us instead.
Challenge 02Capture that fits the moment
Ideas arrive when writing them down is impractical, which is what makes a voice interface the right instrument rather than a novelty.
Challenge 03Organisation without effort
Notes are only useful if they end up somewhere findable, so collection and categorisation had to happen instantly.
What we did
A voice interface for talking to yourself
Creativity is a by-product of spending less time distracted and more time present, which is the premise the whole product is built on.
Voice notes, transcribed
Users speak and the app transcribes, which removes the friction between having a thought and recording it.
Colour-coded categories
Ideas are collected and organised into colourful categories as they arrive rather than in a later tidying session.
Jungian in its premise
The app follows the idea that self-reflective analysis of thoughts and dreams is key to understanding inner motivation and to creative work.
A high level of user privacy
Something built for talking to yourself has to be private, which shapes how the app treats what it hears.
Client testimonial
I had a strong vision, and Netguru played a crucial role in helping me bring it into reality. Building an app is a complicated process, I came in with zero experience and we're not bringing CocoonWeaver to life as I had imagined it - Netguru challenged every idea along the way. The journey is a great one, I've learned so much in process and it’s great to work with them as our lead developers. I always felt that I was in good hands.
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What’s next