Building a Photo-Sharing Social App
20K
Customers
Across more than 100 countries.
1M+
Photos
Shared through the service, most of them uploaded in the last few days of a month.
5
Languages
French, English, German, Italian and Spanish.
The client
Neveo is a Belgian start-up working on the gap between generations. Its social application, on mobile and web, lets people share their best photographs with grandparents through a monthly family booklet — keeping younger relatives in touch with the older ones.
It was founded in 2015 for families wanting to share moments with people who are not at home with the latest technology and do not see their relatives often. The first product was a digital frame displaying photos sent from an app; after three years the company moved to paper.
The challengeWhat the teams actually needed
Each subscriber can share up to a hundred photographs a month, and they mostly arrive in the last few days of it.
Challenge 01Traffic that arrives all at once
Maintaining servers for a load concentrated into a few days each month was among the biggest difficulties in development.
Challenge 02A smooth experience regardless
One of the main goals was that users should not feel any of that, whenever they upload.
Challenge 03Five languages, a hundred countries
The application serves more than 20,000 customers across over a hundred countries in five languages.
.jpg?width=2000&name=4%20Taking%20social%20sharing%20(1).jpg)
What we did
A monthly booklet built from a month of photographs
The product bridges a generation gap by turning app uploads into something a grandparent can hold.
Photos from the family
Relatives contribute their best moments through the app on mobile or web across the month.
A booklet each month
Those photographs become a printed family booklet, which is what makes the service work for people not fluent in technology.
Built for the spike
Server capacity had to cope with more than a million photos arriving in concentrated bursts each month.
From frame to paper
The original digital frame gave way, after three years, to the paper product — a business decision the platform had to follow.
Client testimonial
Netguru has been doing a great job. The processes are well-organized and secure. We find the team very responsive when we come across issues and there is always someone available to help us. We’re very satisfied with the cooperation.
More like thisOther places we scaled product teams for growth.
What’s next