Rapid Website Redesign for a 24% Increase in Traffic

Cardano Foundation website.

24%

More sessions

Increase in site traffic after the redesign.

20%

Engaged sessions

Growth in sessions with real engagement.

54%

Event count

Increase in total events recorded on the site.

The client

Cardano Foundation website design.

The Cardano Foundation is an independent Swiss not-for-profit that supports the growth of Cardano, a public blockchain. Its website has to speak to individual users, enterprises and the wider blockchain community at once.

The challengeWhat needed to be solved

The site no longer matched the Foundation’s mission or its growing influence in blockchain, and had to work harder for users, enterprises and the wider community.

Challenge 01A frontend that feels current

The site's design no longer matched a technology-driven organization.

Challenge 02Three audiences, one site

Individual users, enterprises and the blockchain community each needed a clear path and message.

Challenge 03Engagement with room to grow

Site performance and user engagement had to improve, with results visible in the data.

Cardano Foundation website design.

What we did

A redesigned website, built with design-to-code tools

We redesigned the Foundation's website and connected the new frontend to backend systems already in place, working alongside their internal team.

Area 01 · Kick-off

Planning

Goals agreed before a pixel moved

Kick-off and planning set out what the client needed, what the site had to achieve and how far the work would go.

Area 02 · Design

Product design

Blockchain ethos in design

The design team built a layout that is both good-looking and functional, carrying the Foundation’s ethos from colour scheme through to navigation.

Area 03 · Frontend

Locofy

Figma turned into production code

For parts of the frontend, Locofy converted Figma designs into production-ready code, speeding up delivery of key components.

Client testimonial

Netguru’s expertise and collaborative approach were key in transforming our website into a dynamic and intuitive platform that truly reflects our vision.

Laura Mattiucci

Director Marketing and Communications at Cardano Foundation

Tech stackThe tools that made it possible

01

Locofy

A design-to-code platform turning Figma and Adobe XD files into production-ready frontend, used to prototype and build components quickly.

02

Tailwind CSS

A utility-first approach that made consistent styling quick to apply across the site.

03

TypeScript

Strong typing on top of JavaScript, for code that stays reliable and maintainable.

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