2

Months to complete

After which the client could start promoting the product and approaching investors.

2

Languages

English and Arabic, designed for from the wireframes on.

The client

Independent musicians across the MENA region work against restrictive licensing, restrictions on travel, and very little access to the global resources other musicians take for granted. Taqsim was conceived to remove some of those barriers.

The challengeWhat the teams actually needed

The founder was not certain the idea would work at all, given how complicated the market is — which made getting to something real quickly the priority.

Challenge 01No good sound to sample

Artists in the region cannot reach the high-quality sound files they would sample from.

Challenge 02Formats that get in the way

The samples they do produce often end up in subpar formats, which hinders the music being made.

Challenge 03Isolation

Artists are cut off from each other with no tools for sharing material between them.

What we did

A sampling tool built for two languages at once

The founder came to Netguru because we had worked together before and understood the culture of the region well enough to take this on.

Area 01 · Design

Product design

English and Arabic together

Wireframes and visual designs were built for both languages rather than one and then localised.

Area 02 · Waveforms

Engineering

Rules that adapt

Rules for waveforms were designed and implemented so they adjust to different screens.

Area 03 · Formats

Development

Processing whatever arrives

A system was created for handling the range of file formats artists actually work with.

Area 04 · Integration

Integration

Mideastunes

Integration with Mideastunes connects the tool to the scene it is meant to serve.

What’s next

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