Building a Fundraising Tool to Help The Vulnerable
40k+
Meals prepared
For elderly people during the lockdown.
15,000
Donors
Supporting the initiative.
1,000,000+
In total donations
Raised through the platform.
The client
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Grupa Warszawa runs food service and event management across a number of stylish venues. During the COVID-19 lockdown it started Posiłek dla Seniora — meaning a meal for an elderly person — so that older people would feel safer and live a little better.
It was donation-based, with the food cooked by local restaurants. On delivery, elderly people got a proper meal and also some company and a conversation. Many of them were living alone, in poverty, and largely forgotten.
The challengeWhat the teams actually needed
The pandemic hit everyone, and older people hardest. Lockdown left them almost completely isolated, and those living near or below the poverty line worst of all.
Challenge 01Isolation
Elderly people were cut off almost entirely during lockdown, with nobody calling and nowhere to go.
Challenge 02Poverty alongside it
Those living close to or below the poverty line were affected especially severely, which is who the initiative was aimed at.
Challenge 03A platform in a hurry
The initiative needed a platform in a hurry: an app for the web, another for mobile, and integrations with third parties.
What we did
A donation platform that put a meal on a table
Netguru designed and built the online platform behind the initiative: a web app, a mobile app and the integrations they needed.
Smooth enough to complete
User-friendly design made the fundraising process flawless, which is the difference between an intention to give and a donation.
Local kitchens cooking
Meals were cooked by restaurants nearby, which fed the elderly and kept local businesses working during lockdown.
Food, and company
Delivery brought a conversation as well as a meal, which for many recipients was the part that mattered.
Into a foundation
After months of deliveries the initiative became the Pomoc Seniorom Foundation, which now also buys prescribed medicine, renovates flats and provides legal help for older people.
Client testimonial
Netguru was such a help in those difficult days. IT expertise merged perfectly with the need to help the elderly in the time of pandemic, enabling us to provide help for those in need. It is great that such companies have heart and skills, so they can help us build a better future, as we all are going to be old one day.
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What’s next