The Know is an improved mystery shopper and insight service for luxury and boutique hotels. The company has built a network of reviewers, named Knowers, who perform detailed reviews in exchange for reimbursement, additional rewards and membership in the exclusive club. The Know turned to the Netguru team to help them with building the web app from scratch. The main challenges included:
The Netguru team consisting of five experts, including a Product Designer, Project Manager, Senior QA Specialist, and two Full-stack Developers, chose Ruby on Rails as the backend technology and React.js for the frontend. Such a configuration offers easy testing and maintenance, native-app-like user experience, responsive interfaces, as well as quick development. The process involved the following steps:
In less than two weeks, the team crafted a landing page, so TheKnow could kick off with marketing efforts to attract first the Knowers and the hotels. In 4.5 months, the MVP was ready for the commercial release. The biggest wins for the client were: