A Reliable Lead Generation Tool for Travel Agents
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The client
Tourlane, which used to trade as AKAWY, connects travellers with travel agents who put custom trips together for them. It works as a lead generation tool: finding buyers with real intent and passing them on.
The challengeWhat the teams actually needed
With more clients arriving, the company decided to refresh the brand and tidy up its internal processes so it could scale later.
Challenge 01Technology that can grow
A reliable foundation was needed to let the application scale further.
Challenge 02A brand that resonates
New company branding had to land with the audiences it is aimed at.
Challenge 03Leads, qualified automatically
The lead generation system needed improving and automating.
What we did
From PHP to Ruby on Rails, and a brand to match
Tourlane was originally built in PHP, which limits what can be done with it. The company came to Netguru to rewrite the site in Ruby on Rails, where there is more room to scale the product and build new tools on top.
A different foundation
The codebase was rewritten from PHP to Ruby on Rails, which is what opened up building more tools.
Qualifying a lead
A tool inside the administration panel was built to make the lead qualification process easier, which saved time and refined how leads are handled.
Implemented across the product
The new company branding was implemented, not merely designed.
Room to keep building
Stage one finished in four months with the site fully converted, leaving the company able to build more and more tools on it.
Client testimonial
Building a platform that we can easily scale up was challenging. We needed exceptional engineering capacities (...) We had to switch to Ruby on Rails and the Netguru team helped us do that. They built a solid base for our further growth. Now we can focus on building new features and growing the product further and further.
Tech stackThe tools that made it possible
01
Ruby on Rails
The framework the platform was rewritten onto.
More like thisOther places we scaled product teams for growth.
What’s next