A Major App Relaunch to Expand Into New Markets
1,350
Campsites
Bookable through the platform.
83%
Of the local market
Covered by the platform.
5
Months to relaunch
From October 2015 to the redesigned release in March 2016.
The client
Campsited is a Dublin startup that makes booking a campsite, a tour or a holiday park straightforward for campers and holiday seekers.
The challengeWhat the teams actually needed
The company needed to build a booking engine and a team at the same time, without letting development costs run.
Challenge 01Tech talent in short supply
Local technical talent was scarce and there was no scalable team, with development costs needing control throughout.
Challenge 02A booking engine for holiday parks
The engine had to be built for holiday parks specifically rather than adapted from general booking software.
Challenge 03Look and feel that attracts
The application had to draw users in on its appearance as well as its function.
What we did
A remote team, and a relaunch in five months
Work began in October 2015; by March 2016 a redesigned version had been released, which strengthened the company’s hand in raising further finance.
Remote, and scaled to fit
A remote Ruby on Rails consulting team was built and its size scaled to what the client needed at each point.
Customisable by design
The platform was built to be highly customisable, since holiday parks differ more than a booking form assumes.
Layout rethought
The application’s layout was redesigned as part of the relaunch.
New markets
The relaunch built on the existing user base, and a stable, scalable team became the foundation for new features — with expansion into markets such as the Netherlands following.
Client testimonial
In Netguru I have my dedicated team - developer, quality assurance specialist and PM, and one of them is practically always available. I like the communication methods and processes in Netguru. The overall feeling is that Netguru are not a different company but a part of one Campsited team. Another great thing is flexibility. When we were nearing the release date of new Campsited I could have up to 5 developers working at the project at the same time. Now we're down to two. This couldn't have been done internally without a remote team.
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What’s next