Boosting Customer Service With a Robust App for Real Estate Agents
25,000
Homes delivered
By the developer to date.
40,000
Units in the portfolio
At various stages of progress.
17
Years in the market
Of steady growth through major fluctuations and a financial crisis.
The client
DAMAC Properties develops luxury homes and is among the leading names doing so in the Middle East, with close to 25,000 delivered and a portfolio of almost 40,000 units in progress. Since 2002 it has built across the Gulf and beyond it — Oman and Qatar, Saudi Arabia and the UAE, Jordan and Lebanon, and the United Kingdom.
Its position rests on strategy held over the long term, on execution, and on adopting new technology early — plus partnerships with names such as Versace Home, Fendi CASA and the Trump Organisation.
The challengeWhat the teams actually needed
Leading players in real estate worldwide are investing heavily in technology, and DAMAC wanted everything its agents need available at their fingertips.
Challenge 01Agents as the main asset
What distinguishes the company from other developers is how it supports its agents, so the product had to be built for them.
Challenge 02Everything in one place
Offers, property details, sizes, locations and specifications all had to be reachable without leaving the app.
Challenge 03Both platforms
The product had to run on iOS and Android to cover the whole target audience.
What we did
An app that puts the portfolio in an agent’s hand
Netguru helped produce a comprehensive digital product delivering a range of features to the people selling the properties.
The latest offers
Agents move through current offers and check every relevant property detail — size, location, specification and more — without a phone call.
A calculator built in
An in-built calculator lets an agent estimate a mortgage for a client automatically rather than working it out separately.
A PDF in a few clicks
The Sales Offer Creator generates a PDF file in a handful of clicks, which is where agents were losing time.
iOS and Android
Design and development covered iOS and Android alike, to reach the whole of the target audience.
More like thisOther places we scaled product teams for growth.
What’s next