How the Middle East’s leading developer of luxury homes bet on technology to transform the market

The story of DAMAC

Scope
UX/UI design, Mobile
Homes
25,000
Units
40,000
Interested?

Having delivered close to 25,000 homes, and with a development portfolio of almost 40,000 units at various stages of progress, DAMAC Properties is one of the Middle East’s leading developers of luxury homes. The company strives to bring uncompromising customer service to a high-end market that is becoming increasingly competitive.

The leading players in the worldwide real estate market are investing heavily in cutting-edge technologies to digitally transform their organisations. DAMAC has been on the forefront of this trend - the company is currently on the home stretch of building an application that will streamline the work of its agents.

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The journey to becoming a market leader

DAMAC has been operating in the real estate market since 2002, delivering residential, commercial, and leisure properties across the UAE, Saudi Arabia, Qatar, Jordan, Lebanon, Oman, and the United Kingdom. Over the past 17 years, despite major market fluctuations and the financial crisis, the company has been able to achieve steady growth and retained its top position in the industry. One of the key ingredients behind DAMAC’s market leadership is a rare combination of long-term strategy, execution and the adoption of innovative technology solutions. 

To further this strategy, DAMAC has been partnering with well-established brands such as Versace Home, Fendi CASA, the Trump Organisation and more to instil trust, and vouch for the excellent quality of its real estate projects.

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One of the most prestigious projects, DAMAC Towers by Paramount Hotels and Resorts, is a development which embodies the spirit of Hollywood lifestyle with offers luxury living in a prestigious location. It is one of the company’s most successful projects in terms of marketing and feedback from its clients.

Another astute move has been to market luxury properties to middle-income group. The company has also been working on projects to bring unique living concepts to residential areas, such as DAMAC Hills. It’s a very diverse project with different styles of units, including modern, and branded villas designed in cooperation with their partners.

DAMAC is also expanding geographically. As well as several locations in the Middle East, it has also expanded into the UK with a signature project, DAMAC Tower with interiors by Versace Home nearing completion in London.

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Agents as the main asset

A major factor that distinguishes DAMAC from other developers, is its ethos of supporting its agents. As a keen adopter of modern technology, the company developed an idea for an app in which all of the information the agents needed, is available at their fingertips.

The team at Netguru has been instrumental in helping DAMAC to produce a comprehensive digital product that delivers a range of features. Agents are now able to effortlessly browse through the latest offers, check all relevant property details including the size, location, and specifications amongst other additional features.

The app also has an in-built calculator that enables agents to automatically estimate a mortgage for their clients along with Sales Offer Creator that allows them to generate a PDF file in just a few clicks. The platform was designed and developed for both iOS and Android systems to ensure maximum coverage of the target audience.

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The Netguru team’s performance and contribution has proven invaluable. Strong collaboration with the client, and consistent input to improve the application, have resulted in a successful project to date.

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