Understand your users' needs
Some companies are fixated on the idea that in order to follow the crowd – “everyone has a mobile app” – but it’s not so straightforward.
Even if a lot of businesses, even startups, invest money in native apps, the data shows that over 80% of time spent on a mobile apps is spent using the top three apps. 60% of Americans install zero apps each month – so there’s no point in building software that won’t be used.
The reasons for reluctance to install new apps are varied and hard to pigeonhole – typically it is useless to install a mobile native app that is used less often than at least every day. Customers only keep the apps they use daily on their phone dashboards.
Keep in mind that people use mobile devices basically everywhere, and the majority of this time is outside their home – this means that they are probably not using a WiFi connection and there must be a very strong demand for your app core value to sacrifice precious mobile broadband on a limited plan.
Will users spend 300Mb out of their 2GB mobile data allowance on your app? Think about that.
Figure out where your users are
If you build global applications you need to reach out to global users – and it turns out that the majority of Earth’s population does not have 3G, which means that using high-volume data is out of their reach.
Twitter’s PWA accounts for only 3% of native mobile data usage and led to a 70% increase in 'Tweets' sent.
Find a web development team
The team composition depends on the project’s needs – all team members should provide business value to your project.UI Designer
UI designers are responsible for creating beautiful user interfaces. This team will adjust the visual part of the project to your clients needs, translating complex solutions into a user-friendly user’s journey creating effective visuals.UX Designer
UX designers make sure that all visual and interactive aspects of your app are easy to understand, practical and effective at holding users’ attention. Thanks to good UX, you can improve conversion, streamline your website’s structure, and boost sales through well-placed content.Frontend developer
The frontend of your app is what users see and interact with.
A good frontend developer should deliver responsive, flexible, fast secure and user-friendly apps in cooperation with design and backend teams.
Backend developers take care of your applications invisible parts. They are responsible for your business processes and calculations.
With an experienced backend developer your app will be fast and scalable and they will help with optimizing infrastructure costs.
A DevOps team will help you in both development and IT infrastructure management. They will help you decide how and where to host your app choosing the best external platforms.
They will also focus on scalability and efficient use of resources, which can result in lowered maintenance costs.
A QA specialist will ensure that your app’s code will be of the highest quality and that your clients will enjoy a top user experience. Thanks to well applied QA processes, problems can be spotted early or avoided entirely, speeding up the development process.Project Manager
A project manager's job is to make sure that the project will progress smoothly, with all tasks completed on time and business goals achieved. This team member will support you on each stage of your cooperation with a web development company, being your advisor and executing your needs.
Make the right choice
High-quality web development services are relatively easy to recognise.
Simply make sure that your partner uses a consulting mindset, has deep technical knowledge and makes the effort to understand and focus on your business goals.
By working with a trusted technical partner who offers an interdisciplinary team and shares their established development process you will be able to ensure your project’s success.