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Millions of active paying subscribers, 12+ months of average customer lifespan, and an NPS reaching +59.3. These numbers prove that Babbel, the world's most successful (top-grossing) language learning app, won the users’ hearts with its simplicity and effectiveness. And with the Online Language Learning Market projected to reach $20.21 billion by 2026, the company is on the right path to lead the international market. I spoke with Susanne Wechsler, Director B2B at Babbel, about their secret to success and bold plans for the future.
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Designing an app nowadays is a tricky process. The app marketplace is not only reaching its saturation point, but you will also face fierce competition when launching the app, let alone the increased limitations and rules for app design. That’s why building a user interface is a key element for making your app stand out. In this piece, we’ll discuss how user interfaces have evolved over the last few years, what the frequent mistakes in app design are and how to avoid them, and what alternatives to touch screens you can leverage in your digital product.
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Businesses reached the point where they’re aware of the importance of user experience. If you want to have a successful app, you need to focus your activities on meeting your user’s needs, as well as enable them to achieve their goals and address their pain points. Here are a few ways that will help you achieve a better user experience which your users will appreciate in the long run.
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The first time we saw that we could use React, our go-to front-end library, for building native applications, we were thrilled. The promise of learning React’s paradigm and writing applications for the most common platforms was so exciting that we decided to give React Native a shot.
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Still on the fence about choosing React Native as the framework for your next mobile app? We’ve got you covered. We selected and answered the most common questions that pop up when people consider using React Native in a project. We hope this short guide will make things much clearer.
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Mobile applications are a source of information, knowledge, and entertainment. We always have them with us and we can use them at any time to obtain relevant information. That is why enterprises can speed up their flow of information and fuel business growth with them.
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What is augmented reality? Augmented reality has become quite a popular term in the past few years thanks to Google Glass, but the idea is older than the first Android phone. Do you remember the Terminator movie? The main hero’s vision mapped the nearby area and displayed additional information about objects or people. And that, in essence, was AR.
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If you're a mobile app developer, Java is probably your go-to language for building Android apps. But there are new languages popping up all over the place that might challenge Java's dominance in the Android world. One of them is Kotlin, a relatively new programming language, which has been already announced by Google as a “first-class” language supported on Android.
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There are times when we face big problems and hard decisions in our businesses. In fact, starting and running a company is a constant struggle to win new clients, increase awareness, respond to customer needs and successfully launch products to the market. These challenges often raise questions on how it should be done properly. Having tested numerous solutions we’ve adopted  Product Design Sprint, a tool initially developed within Google, which will give you answers to these strategic questions. Our clients confirm its effectiveness and enumerate its many benefits. We picked some universal advantages of PDS to give you an idea how your business can profit from adopting this framework.
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How much does it cost to build a mobile app? (UPDATED)

How much does it cost to build a mobile app? Asking this question is a lot like looking at the price of a car: it depends on what you want to accomplish. First, you need to specify what car you want. What brands do you trust? How many seats do you need, and how much room in the trunk? Should the gearbox be manual or automatic? What about fuel type? Gasoline, electricity or a hybrid?
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