Design and Implementation of a Branding and Web Design Strategy
The client
A UK technology company offering consulting and cloud DevOps services, which came to Netguru to design and implement its entire branding and web design strategy.
The challengeWhat the teams actually needed
A consultancy in a crowded technical field needs to look different without looking unserious.
Challenge 01Modern, and still appropriate
The visual strategy had to be contemporary yet right for the industry, and clearly different from the competition.
Challenge 02One clear message
The brand message had to be consistent and clear enough to explain the company’s vision without effort.
Challenge 03Illustration that holds together
Supporting illustrations for branding and social media had to stay consistent with the website.
What we did
A corporate identity designed in four weeks
After the scope was defined, the product design team went into a research phase before any visual work began.
Understanding the business first
A branding workshop was organised and run to understand the client’s business goals, the audience being targeted and the industry it operates in.
Visual concept from them
The brand’s main values were defined, and the visual concept adjusted to fit them rather than the other way round.
Style guides and UI
Style guides were produced, along with the interface design for the website itself.
Identity complete
The project finished in four weeks with the entire corporate identity designed, and stakeholders responded positively to the new brand.
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What’s next