An Integrated Outbound Calling Platform in 18 Days
23%
Increase in ROI
What the platform delivered for the sales operation.
145h
To finish the project
Across a team of six.
25,689
Monthly visits
To the platform.
The client
Connexio Talk is a product of Connexio Labs, a US-based team. It is an outbound calling platform that integrates with existing CRMs and marketing automation tools, and the company needed an intuitive platform for its own sales team.
The challengeWhat the teams actually needed
The point was freeing the inside team to do what it is good at — selling — rather than fighting the tool between calls.
Challenge 01A platform that gets out of the way
The client’s inside team needed software that lets them sell instead of managing it.
Challenge 02Call Guide Builder and Questions
Two modules had to be designed and implemented: the call guide builder and the question module.
Challenge 03A single page app showing its age
The existing app needed a fresh look to go with the new capability.
What we did
Call guides built the way a salesperson would
The resulting platform lets sales teams reach their most promising opportunities in a single click.
An overlay on the old templates
The call guide editor was built as an overlay on the text templates previously used to define guides, so nothing had to be migrated first.
A rich interface underneath
A parser was built so users could be shown a rich interface rather than raw text.
Drag and drop
HTML5 features such as drag and drop made the whole process more intuitive.
Clutter removed
Visual clutter was stripped out and the GUI simplified around the user, with colour used on UI components to pull the eye toward what matters — and a guide built in a few quick steps.
Client testimonial
We have been pleased with Netguru's commitment to deadlines and focus on the priorities we set together.
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What’s next