Automated Data Engine for Global Market Research Platform
The client
Intellection is a market research platform serving large corporations — Kantar, TNS, Ipsos and Pondering Panda among its clients.
With a portfolio like that it needed a dependable tool to hold the standard of service, and Netguru worked alongside other teams to add premium automated research capability to the platform.
The challengeWhat the teams actually needed
Automated market research means collecting a great deal of data, making sense of it, and putting the answer in front of someone in a form they can use — continuously.
Challenge 01A fast data engine
The engine had to collect and process vast quantities of data at any moment rather than in batches.
Challenge 02Reports in real time
Results had to reach clients through a web-based interface as they happen.
Challenge 03Analysis, then interaction
Rich automated analysis of big data had to arrive through engaging interactions reachable from anywhere.
What we did
The connective tissue between a data engine and its charts
After Insight Out was released, a Netguru team of ten took on how the data engine and the interfaces displaying its results communicate, supporting a platform that integrates data from many sources and systems.
Many sources, one engine
Data integration from different sources and systems was supported by a fast data engine underneath it.
Charts, bootstrapped
A JavaScript frontend was designed to bootstrap multiple types of chart from the same foundation.
Read, process, display
Data analytics were created for reading and processing vast amounts of information and putting it onto charts and into reports.
In Ruby, on the backend
A backend data modelling module was written in Ruby, behind the platform that delivers all of it smoothly to the client.
Client testimonial
We have worked with Netguru for several years across a range of projects. They have built the critical elements of our system and have always delivered a strong return on investment. Moreover, they are a pleasure to work with — always enthusiastic, professional and with a positive culture that sits well with our internal teams. I would, and have, recommended them to others in need of flexible development capacity.
More like thisOther places we scaled product teams for growth.
What’s next