Automated Data Engine for Global Market Research Platform

Global market research platform
Intellection header picture

Intellection is a market research platform for big corporations such as Kantar, TNS, Ipsos and Pondering Panda.


Having such prestigious clients in its portfolio, Intellection needed a reliable tool to ensure the highest quality of service. Netguru collaborated with other teams to extend the platform with premium automated market research capabilities.

  • A fast data engine that would be able to collect and process vast amounts of data at any given time.
  • The ability to deliver real-time reports through a web-based interface.
  • Rich, automated analyses of Big Data.
  • Engaging interactions that are accessible anywhere.


After the release of Insight Out, developed by Zappi, Netguru's team of 10 developers handled the back-end communication between the data engine and the display interfaces. We aided the further development of a platform that integrates data from different sources and systems and delivers them to the client in a smooth and user-friendly way.

  • Supporting the data integration from different sources and systems with a fast data engine.
  • A JS front-end designed to bootstrap multiple types of charts.
  • Creating data analytics for reading and processing vast amounts of data, then displaying it on charts and reports.
  • Building a back-end data modelling module, written in Ruby.


After the first stage of the project finished, a functional research platform integrating data from various sources and systems was introduced. Insight Out is now a fast platform for conducting, managing and delivering premium market research to large corporations.

  • The product was successfully delivered on time thanks to a flexible, hands-on approach and efficient communication between the teams.
  • The end-client (Kantar) was fully satisfied with the product.
  • The platform was built using fewer resources than expected.
  • After such a successful cooperation, Netguru is taking over full responsibility for Kantar’s other major project.


  • 10 developers
  • 3 years of cooperation
  • 4.9m+ visualisations delivered
  • 5+ corporate partners
We have worked with Netguru for several years across a range of projects. They have built the critical elements of our system and have always delivered a strong return on investment. Moreover, they are a pleasure to work with — always enthusiastic, professional and with a positive culture that sits well with our internal teams. I would, and have, recommended them to others in need of flexible development capacity.

Tom Holliss

Product & Development Director

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