Transforming the UX Design of a Rising Fintech Star in Mexico
$60M
Processed per month
Running through the app after the redesign.
85k
Users in Mexico
On the platform.
$1M
Pre-series A closed
With preparation for the A series under way.
The client
Swap is a peer-to-peer mobile payment app for sending money to anyone in a contact list, to any bank account or to any debit card number — a mobile wallet meant to make transfers in Mexico straightforward.
Banking there is complicated and underdeveloped: cash still handles most payments, and a transfer between banks can take two hours to clear.
The challengeWhat the teams actually needed
The first version, built largely in-house three years earlier, covered only the core features. As more were added, the old interface stopped coping.
Challenge 01Friction growing with every feature
Further development was creating friction inside the app, because the interface had not been designed to carry that much.
Challenge 02A redesign before the next move
A major UX overhaul was needed before the company could rebuild the app and introduce a new interface at all.
Challenge 03Onboarding that gets out of the way
The founders wanted the interface prepared for new services and customer onboarding made effortless.
What we did
An interface rebuilt for the services still to come
The design team opened with a close look at the product as it stood, at the market around it and at the audience, studying how current users move through the app to work out which features deserved prominence.
How people actually use it
Understanding existing behaviour came before deciding what to promote, demote or rebuild.
A final version in months
Working from the Swap team’s feedback, the design team delivered the finished version within a few months, with complete documentation and recommendations.
Implementable by their team
The documentation let Swap’s own developers implement the work and apply whatever users suggested afterwards.
Transfers, media and credit
Personal finance management improved considerably and new features arrived: money transfers over social media, media payments, and Swap credit. The company also launched its own card, which plugs into the app alongside others such as Revolut or Monzo.
Client testimonial
Netguru handed us all the components. Now we can use them to develop the design further. It's an excellent outcome for us, as we can do it faster in-house. It was great working with Netguru. I'm confident it was an excellent decision to get you involved in redesigning the Swap app.
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