Every product is built in hope that it will be frequently used, popular, and successful. However, how can one know if their idea is actually what people want? And how to develop it properly? User experience research is very helpful in answering these, and many other, questions about your product. So let’s start from the beginning...
UX research is a way of discovering users needs, their behaviour, and their expectations. A product built with the support of data can be perfectly targeted to its audience. And that makes the success of a project more realistic.
The main focus of both UX design and UX research is creating user-centered products. That can be achieved through different techniques and methods. However, the data collected during UX research is an essential foundation.
There are many ways in which UX research can be beneficial for businesses. One of the most important ones is saving money. Because of the knowledge and information gained from it you will not create a product that is undesired or misaligned with the market. This means that you can avoid spending money on developing and pursuing bad ideas.
Another financial benefit of UX research is the possibility to make improvements and adjustments during the development stage. Your product does not have to go live for you to get feedback and implement new or different solutions. You can do that in the early stages and put out a fully polished and finished product.
When it comes to value offered to the users… they actually get what they want. As simple as it seems, it is not that obvious. How many times did you struggle with buying something online or did not know how to use an app, got frustrated, and quit? This should not happen with a well-made UX design. The process of using an app or website should be as smooth and as convenient as it can be.
When a business knows its audience it is able to create a product that directly answers their needs. This way not only do the users get what they want, but the company also profits from it. That means no more time or money wasted on products that you do not need, cannot use or do not understand!
What is important is to realize what has already been done and what kind of questions you want answered. The methods chosen and decisions taken can depend on the stage of the development or the type of the project.
Thus, before UX research begins, you should gather as much information as you can about your company, your competitors, the users etc. Then, with all that in your mind, pick some routes that UX research could go and decide where it should lead you.
UX research can be done during various stages and bring different insights.
There are many research methods. And they can all make your product stand out. However, here are some of the most frequently used ones that you should take into consideration first.
Research methods can be fitted to the project depending on the budget, stage of a product development, time limit or any other specific need.
Also, every designer works in their own style and might have their favourite solutions. Flexibility and adaptability are key to success - be creative with it! Do not hesitate to create or adapt already established tools to your specific needs.
UX research does not have to be a long and expensive process. Considering how essential it is for UX design, it is worth picking a process that suits your time and budget limits. There are many techniques and some of them can take less than 1 hour! And they will still be very useful and help validate ideas. Let's take a look at some of these quick solutions, so you still can support your product design without undermining the budget or deadlines:
If you are not sure what to think about UX design and why it is so important, you can learn about some popular but misleading beliefs in this article. You can also read how essential on-going research can be even for what seems like a well-established worldwide company. After all that reading, you will probably never underestimate the role of great research in product design again!