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In recent months many discussions arose on the subject of  App Store economy, especially in terms of how indie developers can build a sustainable business by creating apps we love to use. We have to remember, that the App Store is not only a place where you can buy iPhone apps but also apps that run on your Mac, AppleTV and iPad. Actually, looking at the App Store from the perspective of the devices for which it offers applications is a good way to understand why developers want it to change.
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Knowing that your mobile app is still installed is valuable information. Standard analytics packages like Google Analytics and Mixpanel can easily provide feedback regarding app engagement like launches, features tapped, and time spent in an app session.
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Backend as a Service (BaaS) is an emerging trend in cloud computing services. It meets the increasing demand for mobile application storage. BaaS makes it easier for developers to set up, use and operate a cloud backend for their apps - but every convenience has its limitations. Parse’s shut-down is a perfect illustration of the potential drawbacks. So, how can you use BaaS solutions safely and responsibly?
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No longer just a “hobby” for one of Silicon Valley’s most gigantic tech companies, the new generation of Apple TV is finally making this particular line of products at last seem like something that we should all be taking seriously.
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The Brave New Watch OS 2: All you Need to Know

The launch of the Apple Watch, a few months ago, left many different impressions about Apple’s first wearable. From a developer’s perspective, WatchKit, the dedicated framework for Watch Apps, seems to be beautifully simple and small, though restricted - reminiscent of the rough early days of iOS development. Check out what's new in development for Apple Watch!
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Netguru is proud to announce another exciting project for Transterra Media. We redesigned and improved the TTM buyer experience and developed a completely new mobile iOS app for Transterra Media contributors.
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Announcing: Transterra Media iOS App

At Netguru, we’re proud to announce that our latest iOS project — the Transterra Media mobile app — is now available for download. With the help of this application, Transterra Media contributors can use their iOS devices to upload media content to the Transterra Media online news marketplace and accept assignments from news publishers around the world.
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Unless you spent last week on the moon, you must have heard about the Apple WWDC conference. There was lots of interesting news both for end users and developers, among which was the release of Swift as Open Source. Just fot you, we gathered all essential news into a digestible blog post.
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Today there's a substantial number of people working at Netguru, especially at the HQ, in Poznań. Together with the Netguru iOS team we have addressed the problem of quick and easy room reservations for calls and meetings. We developed the Roomguru app for managing your meetings in Google calendars. And it’s open source!
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Should startups build new iOS MVP projects in Objective-C or Apple's new language, Swift? When trying to answer this question, it’s helpful to understand a little bit about the history of Objective-C and Swift.
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