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CHALLENGE

Hive is an NY-based challenger in the market of collaboration platforms, taking on incumbents such as Asana or Trello. Hive, a project management tool fuelled by machine learning and tonnes of integrations, combines a chat functionality with a task overview, thus increasing team efficiency. Netguru’s part of the project was to craft a slick design for Hive’s apps and to develop a React Native app for iOS and Android. Challenges included:

The design needed to stand out from the competition, address the needs of existing users but also attract new ones;
The iOS and Android apps were to be developed from scratch. The goal was to keep all the features, but also to make the apps lighter and simpler from previous versions;
Hive needed to have custom-made features designed for Tier-1 corporate clients (e.g. Starbucks).

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PROCESS

To stand up against bigger competitors and move fast in the super-competitive environment of project management tools, Hive was looking for an experienced partner. The goal was to help Hive take its software and design to the next level. The key stages in the course of collaboration were as follows:

After the first review, Netguru suggested going beyond initial design scope, in order to achieve the best value for Hive’s users;
We combined the functionalities from two mobile apps into one Hive app;
Together with Hive, we brainstormed which features needed to be designed, modified, or removed from the app;
To collaborate seamlessly on this project, the Netguru Team moved its internal processes from Slack to Hive.

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RESULTS

Hive has already drawn a lot of attention across the market. The platform is powering Starbucks, Samsung, WeWork, The Economist, and thousands of other companies. Hive has helped many businesses to cut down on email, enabled better organisation, planning, and keeping track of projects from idea to delivery. For some, Hive also worked as silo-breaker, consolidating work in one place. Major milestones achieved by Netguru: