Web and Mobile UX Design and Branding for Media Platform
The client
Transterra Media supplies custom video and photography on demand to marketers and publishers, backed by a global network of accredited journalists ready to produce news and stories on request.
Some of the world’s largest news networks use it — the BBC, Vice and Time, CNN, NBC and CBS, Al Jazeera, Sky News and The Guardian — and it is a Red Herring Top 100 Global laureate.
The challengeWhat the teams actually needed
The company needed a marketplace for news and media, stocked with video and photo stories produced in advance and ready to use straight away.
Challenge 01Off the sales team, onto the web
Client outreach had to shift from the sales team’s own efforts to a web interface.
Challenge 02Browse and buy
Every user needed an easy route to curated lists of media content and to purchasing whatever they wanted from them.
Challenge 03Producers and experts talking
Communication between content producers and media experts had to get simpler.
What we did
Technical partner across a portal and a mobile app
Netguru took the role of technical expert for the company, producing UX designs for a mobile application and a web portal.
Redesigned for stability
The platform was redesigned to be more stable and more responsive than what preceded it.
Salesforce integrated
A Salesforce integration was implemented with the platform.
iOS and Android, new
Brand-new mobile applications were developed for both platforms.
Journalists, accredited
The result supports a global network of accredited journalists producing news and stories on demand for the world’s largest networks.
Client testimonial
Netguru has played a vital role in taking Transterra Media's web platform to the next level and expanding to the mobile market. The code quality, project management, and integration with our team has been flawless, the progress we've been able to make together has been remarkable – and we've had fun!
More like thisOther places we scaled product teams for growth.
What’s next