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11 Hacks for Google Play Store Optimization

App Store Optimization – a crucial part of your mobile app strategy There are many factors that contribute to a mobile app’s success on the market. Apart from the overall UX and the value it delivers, it must also be easy to find by potential users.
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If you’re planning to build a digital product, you should think about how to address your future users’ needs and predict potential risks early. Building a minimum viable product will help you learn how or if your app’s core idea serves real users. You will get valuable feedback and solidify your business strategy. Read our list of good practices for building a successful MVP. 
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More companies are beginning to embrace the freedom and benefits that remote work has to offer. Whether it’s a few home office days or a completely remote setup many managers will sooner or later find themselves managing employees in new ways because of that.
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Retail loyalty programs – a good strategy for keeping your current customers  Only 32% of companies admit to making customer retention their priority, with the majority of businesses focusing on finding new customers – which is an expensive strategy. 
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Angular is perfect for building single-page web apps, mobile apps with compelling animations, progressive web apps that work offline, enterprise apps, e-commerce apps, and more. Here's why Google's Angular is worth considering when looking for a technology to build any digital product.
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Apple has introduced its own authentication service, Sign in with Apple. This comes as no surprise as its main competitors have dominated the market with Google, Facebook, and Twitter "sign-in" solutions. 
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The Digital Revolution is happening before our very eyes and each business needs to find a way to respond to it. Digital transformation is not an option anymore. It’s a necessity, and for many organizations it might be even a matter of survival. Let's explore what digital transformation means today, why it is so important, what digital transformation project succeeded already, and how you can get started on your digital transformation journey.
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What makes a specific person a good Project Manager? Is it soft communication skills? An analytical brain that manages budgets and timelines? High-level multitasking capabilities? If you ask me, I’d say that a pinch of everything will do the job.
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Every transformation a company can go through is hard, but digital transformation seems to be the most challenging. According to McKinsey research, only 16% of digital transformation projects will yield sustainable positive results. Therefore it is crucial to understand what effective approaches have in common to increase your own chances to succeed. Let us show you 4 examples of digital transformations that fully realized their potential.
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How to Implement Analytics in Your Mobile App?

The market for mobile apps is flourishing. There are 2.2 million applications available in the App Store and 2.8 million in the Google Play Store – the competition for users’ attention is fierce. It’s predicted that by 2022 mobile app downloads will reach 258 billion, which represents both a huge opportunity and a huge challenge for software companies. 
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Top Mobile App Development Trends in 2021

There are over seven billion people in the world, and nearly 4.7 billion of them are mobile users. Stats also show that 90% of mobile time is spent on applications.
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A well designed visualization can have a huge impact on users. It can be used, for example, to simplify complex topics, or to tell a compelling data-driven story. Properly designed, it can immediately catch the eye of the user and simultaneously present them with critical information. At the intersection of design and development - data visualization is a discipline that requires particular attention, both from the client during planning and from the development team during implementation. 
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How to Retain and Engage Users of Your Mobile App

Some studies say that it is up to twenty-five times more expensive to get a new customer than to retain an existing one. Once your marketing efforts have paid off and you have an existing customer base, you should focus on offering them the best experience possible. 
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How To Be A Remote Founder

While it’s quite common for IT companies to work with remote teams, it’s not too common for a co-founder to work remotely. I worked remotely as one of Netguru’s co-founders for about 5 years, and want to share some of the things I’ve learned.
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Berlin is increasingly often heralded as the fastest-growing tech city in Europe. The city is competing with the other, more established, startup hubs in London, Paris, Amsterdam or Stockholm. Berlin offers excellent infrastructure and a unique culture mix of orderliness and freedom. The German capital is also a melting pot of cultures and ethnicities.
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What Makes Remote Working Work?

We work remotely with different companies on a regular basis, and overall spent more than a year away from the core team, managing the company as remote founders. We want to share 3 major reasons why remote working can be problematic, and what management practices are necessary to avoid the pitfalls of remote working not working in your company.
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What Is the Cost of Mobile App Maintenance?

Seeing your app go live after months of design and software development work is an incredibly rewarding feeling.  However, it doesn’t mean that the project has come to an end, and you can now part ways with your developers, sit back and relax.
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Coronavirus Hits Economy. How Fintech is Affected?

From stock market swings and billions wiped off of the airlines, hotels, transportation revenues to drug, soap or iPhone replacement shortages – the coronavirus outbreak is taking its toll on many business aspects of life.  
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Patryk Kaczmarek is a Senior Developer at Netguru with a rather unconventional background. Today, he supports the mobile development department with his experience and knowledge, and improves the company’s internal processes by unifying and optimising them. A few years ago, though, Patryk didn’t expect to be where he is today. He started out with a passion for construction, not programming. This is the story of how he changed his own life for the better through hard work and determination.
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With over 90% of our clients hailing from abroad, Netguru battle-tested both development and design teams in various environments, cultures and timezones. With one client, we collaborated with teams scattered across the US and Australia. With another, we have worked with three teams based in China, Israel and Poland. A story, shall we say it, typical to a global software and design consultancy.
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