Design, Development, and Relaunch of an Instant Interpretation App
3
Months to relaunch
From project start to a completely new version of the app.
5
Test scenarios
In the detailed product review that opened the work.
The client
whym translates in real time for travellers and for tourism businesses — hotels and airports among them. Machine translation is quick, but an emergency is exactly where it produces the misunderstanding you cannot afford, which is where a professional interpreter matters.
The challengeWhat the teams actually needed
The app was already live on both stores and needed rewriting rather than patching, while appealing to individuals and businesses at the same time.
Challenge 01Rewriting something already shipped
A live application on the App Store and Google Play had to be rebuilt without losing the people using it.
Challenge 02Payments and calls
Payments had to be made straightforward, and users needed the option of an online call with an interpreter.
Challenge 03Two very different audiences
The product had to appeal across a wide spectrum, from individual travellers to tourism businesses.
What we did
A relaunch built on a proper product review
whym chose Netguru to design and develop the relaunch, which began with a detailed review of the product across five test scenarios.
Cognitive walkthroughs
Cognitive walkthrough techniques were used to find where the existing product loses people.
An established QA process
A well-established quality assurance process was implemented, which is what makes a rewrite safe.
Clear, with notifications that land
A clear visual design was produced along with appealing notifications, and pricing presented attractively enough to encourage a purchase.
Live three months in
A completely new version shipped three months after the start, connecting users with interpreters from the InterpretersPortal and increasing the number of interpreters reachable through whym.
Client testimonial
The communication with the team was very good. Netguru knows how to make use of the collaboration tools, like Slack or Jira. I had access to all the design and development progress, as well as direct contact with every member of our Netguru team.
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What’s next