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If you work in the B2C business, you know this already - it’s easier to disarm an atomic bomb than to keep customers happy. It is especially true in the automotive industry, notoriously suffering from trust issues. However, once you find the sweet spot, you will be surprised by the results.
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Fintech is in full bloom. Investment rounds have never been stronger (take a look at BBVA’s bold moves, and why they matter). There’s also the PSD2 directive - the one that forces banks in the European Union to open their data to any third party provider - which has been finally published.
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The ICO industry continues to attract a lot of attention. In 2017 only, blockchain companies raised close to $4 billion. More companies are deciding to fund their business ideas using ICO tokens, and Herdius is one of them. The Berlin-based startup has chosen to raise capital through an ICO as a promising alternative to traditional venture capital funding. They needed to find a way to attract and convince investors to their idea.
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Have you ever wondered what makes some products successful while others are not? What is the silver bullet for having a popular app? I bet you did. Obviously, there are many factors that determine your success. I will try to shed some light on them from the product design perspective.
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Software development projects are difficult to manage. They are complex, fast-moving and involve people of varying competences. Today’s industry standard is agile management, which supports changing market realities and allows for fast iteration of ideas. It’s the perfect solution for startup founders and innovators. What is it like from the inside? Download our book and find out.
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For years, Java has been the standard for developing Android apps. In 2011, JetBrains presented Kotlin, a new statically-typed language running on Java Virtual Machine. In 2017, during Google I/O, Kotlin was announced as an official language for Android development. As Kotlin is a modern programming language with powerful features, it gained popularity among Android developers. It was placed second on the list of the most loved programming languages in the Stack Overflow Developer Survey 2018.
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Many marketing buzzwords appeared during the information revolution that decentralised media. Most of them did not last longer than one season. Content marketing is not one of them. The idea of promoting services or products by telling your brand’s story with quality content is over 100-years-old. If a strategy has been used that long in marketing, there’s a great chance it works. It has always worked, and only recently it became much more popular and useful. Finally, the results of content marketing activities are easy to measure, too.
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For a casual observer, the fintech scene looks like a uniform rock: it is all about digital banking alternatives (such as N26, Revolut, Tandem, Yoyo Wallet or Monzo). As in any industry, the same logic applies here - companies with a B2C business model attract customers the fastest, raise the largest investment rounds and, in the end, grab the most headlines.
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Marta is a member of Netguru’s HR team. She coordinates our recruitment efforts and works on employer branding. She joined Netguru in 2016 and seems to be very tolerant of our crazy antics so far.
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No matter where you are with your business, it is driven by your decisions. You may already know this, but what exactly is it that gives you the urge to turn right, and not left – or to take a few steps back instead of going further at any cost? Is it just a gut feeling or are your decisions powered by more measurable pieces of information?
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