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In April 2019, G Suite, Google’s flagship set of collaboration and productivity apps for business, hit five million paid users worldwide. According to iDatalabs, it’s the market leader among office suite technologies with a 63-percent share. Yet, when it comes to its cloud sharing services, Google Drive is not the most popular choice. Only one in five business customers use the Google Drive cloud storage option at least once a month. Next to security and reliability, ease of use is one of the most important factors when evaluating cloud storage services. Our team decided to find ways to improve Google Drive’s overall experience for a business user.
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Every product is built in hope that it will be frequently used, popular, and successful. However, how can one know if their idea is actually what people want? And how to develop it properly? User experience research is very helpful in answering these, and many other, questions about your product. So let’s start from the beginning...
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Customer experience (CX) and user experience (UX) – these two terms mean fundamentally different (though complementary) things, yet are often used interchangeably by app, software and website owners as if they were one and the same thing.
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Case studies can be amazing communication tools for UX and product designers. They’re a wonderful way to convey your skills to potential clients - not just your ability to deliver beautiful visuals, but also to do research and gain deep understanding of various projects.
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Website navigation is the most important feature of the overall user experience. It can make or break your chances of conversion. Having a good site navigation system in place is critical to the effect your website will have on visitors and whether they will stay on the site to explore other pages or bounce. Navigation is key to the performance of a site but it also has an affect on many other things- from retaining visitors and turning them into conversions.
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Many entrepreneurs and product strategists make the same mistake. They either focus on the technical part of the planning (what programming language they'd like to use) or the business goals they want to achieve. These are definitely crucial elements of creating a successful product. However, the risk is that they will drag your team away from a human-centered perspective, which has been proven to be the best method for building products people love to use. In this post, I will explain to you how design thinking will make your design sprints deliver outstanding results on time.
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Some time ago I asked in my social media if there are any design-related questions I could answer and there was one that really caught my attention: “Let’s say your client has a very limited budget and he can afford only either a UI or a UX designer. Which one would you recommend him to hire to develop a product?”. Well... I’d start with explaining to him what these people actually do on a daily basis.
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Exporting your designs with Zeplin is nothing particularly difficult. Once someone shows you the right way to do it, you will be a master. Therefore, I am happy to present you with the proper way of handling the handover. After reading this article you will know everything about Zeplin. Without any further ado, let’s get started!
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If you are running a business and would like to expand an existing product or create a new one, you are probably asking yourself “How can I develop my product to make it a success?”. The idea is one thing, but user reception can be another. So, if you want to avoid pointless work and wasting resources, your product has to be perfectly prepared. You might have also thought about hiring a company that is focused on UX design - experts in connecting businesses and their users.
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To be useful, an app needs to communicate its ideas clearly, both within the UI and in the marketing material. Making sure the visual experience you deliver is well-crafted, coherent and attention-grabbing can have a positive impact on building your brand, improving relationships with users, and boosting sales. One of the best ways to do it is by using custom illustrations to distinguish your company from others. Take a look at our list of seven areas in which illustrations can help your business.
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