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Technology is advancing at a breakneck speed, competition is as fierce as ever, and customers are demanding better experiences to secure their loyalty. Companies know that they need to become more agile and stay in tune with their markets to get ahead, but how are successful organizations doing this? For many, the answer is a Product Design Sprint. 
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A few months back I had the opportunity to be a part of a project in which the goal was to design an app helping surgeons perform operations. The app was unique in that it adopted the rigid checks and procedures used in military aviation.
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It’s only natural that you want your product to be a roaring success. It is also understandable that you want to build it in the most cost-effective way possible. But, saving money by cutting back on product designers could actually prove to be a false economy in the long run. 
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What even is UX writing?, you might ask. Well, imagine if you were a copywriter, but your job was, for the most part, disconnected from trying to sell the product. Instead, you’re responsible for making the product communicate its capabilities on its own, as clearly as possible.
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To thrive in an increasingly competitive business environment, it is vital that you make your company as agile and flexible as possible. You need to be able to spot opportunities and pain points in the market and react to them before your rivals. 
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Designing an app nowadays is a tricky process. The app marketplace is not only reaching its saturation point, but you will also face fierce competition when launching the app, let alone the increased limitations and rules for app design. That’s why building a user interface is a key element for making your app stand out. In this piece, we’ll discuss how user interfaces have evolved over the last few years, what the frequent mistakes in app design are and how to avoid them, and what alternatives to touch screens you can leverage in your digital product.
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Businesses reached the point where they’re aware of the importance of user experience. If you want to have a successful app, you need to focus your activities on meeting your user’s needs, as well as enable them to achieve their goals and address their pain points. Here are a few ways that will help you achieve a better user experience which your users will appreciate in the long run.
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There are times when we face big problems and hard decisions in our businesses. In fact, starting and running a company is a constant struggle to win new clients, increase awareness, respond to customer needs and successfully launch products to the market. These challenges often raise questions on how it should be done properly. Having tested numerous solutions we’ve adopted  Product Design Sprint, a tool initially developed within Google, which will give you answers to these strategic questions. Our clients confirm its effectiveness and enumerate its many benefits. We picked some universal advantages of PDS to give you an idea how your business can profit from adopting this framework.
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If you are running a business and would like to expand an existing product or create a new one, you are probably asking yourself “How can I develop my product to make it a success?”. The idea is one thing, but user reception can be another. So, if you want to avoid pointless work and wasting resources, your product has to be perfectly prepared. You might have also thought about hiring a company that is focused on UX design - experts in connecting businesses and their users.
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The first half of 2019 was a record-breaking period for investments and acquisitions, to say the very least: over $2 trillion in deals was made around the world, from small takeovers to blockbuster megamergers. Deliveroo got in on the action in May, gaining worldwide attention when it was announced that Amazon would lead a $575 million (£450m) funding round for a minority stake in the British company. 
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