As a company providing UX design services, we regularly have to familiarise ourselves with new projects in an efficient manner. Especially at the beginning of a new partnership, we need to figure out what the project vision is, who the users are, and what response from us will be best for the client. A well-written UX brief can help us tremendously by providing just the right kind of information.

Whether your organization is planning to launch a new digital product, or there's a chance that existing user experience flaws may be blocking your growth, it is beneficial to hire external UX consultants. These experts are able to identify problems with your product, find opportunities, and help your company make a leap. 

What even is UX writing?, you might ask. Well, imagine if you were a copywriter, but your job was, for the most part, disconnected from trying to sell the product. Instead, you’re responsible for making the product communicate its capabilities on its own, as clearly as possible.

Businesses reached the point where they’re aware of the importance of user experience. If you want to have a successful app, you need to focus your activities on meeting your user’s needs, as well as enable them to achieve their goals and address their pain points. Here are a few ways that will help you achieve a better user experience which your users will appreciate in the long run.

If you are running a business and would like to expand an existing product or create a new one, you are probably asking yourself “How can I develop my product to make it a success?”. The idea is one thing, but user reception can be another. So, if you want to avoid pointless work and wasting resources, your product has to be perfectly prepared. You might have also thought about hiring a company that is focused on UX design - experts in connecting businesses and their users.

As a traveller and a hothead, I use plenty of travel apps that help me move around, find inspiration and tips, or buy tickets and book accommodation online. Traveling is my passion, however oftentimes I feel insecure when I’m in a foreign country. I always ended up writing down the emergency contact information on paper and printing the government information about the country or region I was visiting.

User research is the foundation of building new products or updating existing ones. It’s a powerful tool to better understand the market, the users, and their needs. It comes in handy with building actionable user stories in a very short period of time, helping you adjust the product to your audience. We leveraged it in one of Netguru’s internal projects, called Netguru Software Radar, so our team could take the most out of it. Here is how it went.

In April 2019, G Suite, Google’s flagship set of collaboration and productivity apps for business, hit five million paid users worldwide. According to iDatalabs, it’s the market leader among office suite technologies with a 63-percent share. Yet, when it comes to its cloud sharing services, Google Drive is not the most popular choice. Only one in five business customers use the Google Drive cloud storage option at least once a month. Next to security and reliability, ease of use is one of the most important factors when evaluating cloud storage services. Our team decided to find ways to improve Google Drive’s overall experience for a business user.

Case studies can be amazing communication tools for UX and product designers. They’re a wonderful way to convey your skills to potential clients - not just your ability to deliver beautiful visuals, but also to do research and gain deep understanding of various projects.

Smart business owners have long known the benefit of focusing on designs that are not only beautiful, but put the user at the heart of a great experience. For many, though, balancing a competing list of priorities means that user experience is often seen as a ‘nice to have’, and takes a back seat.